© Sherrell Steele, 2013. All rights reserved.
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Who am I?

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Hi, I’m Sherrell Steele, communications generalist with strengths in strategic planning. I’ve won awards as a communications strategist with 30 years’ experience in all areas of communications: communication plans, event management, fund development, marketing and promotions, media relations, public relations and advertising, social media, signage and way finding, video production, web development, writing, editing, print and publication analysis.

I have a B.Ed. degree from the University of Saskatchewan and a Master of Arts in Communications and Technology (MACT) from the University of Alberta.

I’m also an Accredited Business Communicator with the International Association of Business Communicators (IABC).

See my full resume

My greatest achievements so far:

  • In 2011 I was named Communicator of the Year by the International Association of Business Communicators (IABC).
  • In 2010, I was recognized as a Capital Communicator by Canadian Women in Communications (CWC).
  • I hold a 2004 IABC Silver Leaf Award of Merit, two Capital Awards of Excellence and three Capital Awards of Merit from the International Association of Business Communicators (2004 – 2009).

Some thoughts from my clients:

“Sherrell was responsible for APEGGA’s most recent communications audit, comprehensive member, employer and general public opinion surveys and the crafting of APEGGA’s three-year strategic plan. These three processes were essential priorities for APEGGA’s strategic planning and will shape activities for the years to come. Sherrell is an experienced manager with strong interpersonal skills, exhibiting a keen interest in strategy and a commitment to systems and process improvements. ” Ginny Nicholson, Manager, Human Resources, APEGGA

“Permit me this opportunity to thank you, on behalf of the University, for your efforts toward the successful opening of the TELUS Centre for Professional Development. This was a complicated event, actually a series of events, And all these events were executed flawlessly. I cannot tell you how many positive comments I received. Thank you, thank you, thank you for your contribution. You should be very proud.” Ernie Ingles, Associate Vice-President, Learning Systems, University of Alberta

“Thank you so much for your hard work in preparing for the ACSES announcement. The turnout of guests and media coverage was most gratifying. Best of all, you made preparations seem so easy and fun.” Dr. Murray Gray, Chemical and Materials Engineering, University of Alberta

“This is long overdue thanks for your huge contribution to the BCS site visit. Your steady leadership and positive spirit made the whole process go smoothly. Looking forward to next steps.” Denise Roy, Dean, Centre for the Arts and Communications

Interested in working with me?


I'm always on the look-out for great new partnerships with exciting clients.

If you think we could make magical things happen,

just like my long standing partners, contact me at sherrell.steele@gmail.com or give me a call at (780) 298-6149.