© Sherrell Steele, 2013. All rights reserved.
bcs2

Bachelor of Communication Studies campaign materials


Target audience: Prospective students
Objective: Recruitment

 

The launch of the Bachelor of Communication Studies degree began with a detailed market assessment and competitive analysis. Follow-up materials included a marketing plan, communications plan, media plan, event launch plan, social media plan, implementation plan and a $100k recruitment campaign built on focus group research and including an online contest, posters, postcards,  website, brochure, videos, T-shirts and a flash mob.

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If you think we could make magical things happen,

just like my long standing partners, contact me at sherrell.steele@gmail.com or give me a call at (780) 298-6149.