© Sherrell Steele, 2013. All rights reserved.

Bachelor of Communication Studies campaign materials

Target audience: Prospective students
Objective: Recruitment


The launch of the Bachelor of Communication Studies degree began with a detailed market assessment and competitive analysis. Follow-up materials included a marketing plan, communications plan, media plan, event launch plan, social media plan, implementation plan and a $100k recruitment campaign built on focus group research and including an online contest, posters, postcards,  website, brochure, videos, T-shirts and a flash mob.

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