© Sherrell Steele, 2013. All rights reserved.

Communications plan for APEGGA

Target audiences: Professional engineers, geologists and geophysicists
Objective: To raise the profile of the three professions and to reinforce the value of membership


Constructed on the solid foundation of research (a comprehensive member survey, permit holder survey and general public survey) this five-year communication plan included goals, objectives, strategies, tactics and messages to advocate for and enhance the value of membership in Alberta’s largest professional association. Monitoring and evaluation included detailed benchmarking.

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