© Sherrell Steele, 2013. All rights reserved.
bcs

Communications plan for the Bachelor of Communication Studies (BCS) degree


Target audience: Prospective students and their parents
Objective: To launch and promote McEwan University’s newest degree

 

Constructed on the foundation of comprehensive market research and competitive analysis, this communication plan included goals, objectives, strategies and tactics to launch MacEwan University’s newest degree, the Bachelor of Communication Studies.

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