© Sherrell Steele, 2013. All rights reserved.

Communications plan for the Bachelor of Communication Studies (BCS) degree

Target audience: Prospective students and their parents
Objective: To launch and promote McEwan University’s newest degree


Constructed on the foundation of comprehensive market research and competitive analysis, this communication plan included goals, objectives, strategies and tactics to launch MacEwan University’s newest degree, the Bachelor of Communication Studies.

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