© Sherrell Steele, 2013. All rights reserved.

Communications plan for the Institute for Professional Development (IPD) at the University of Alberta

Target audiences: Academic researchers, grant providers, research partners, professionals and Faculty and University senior administrators
Objectives: To brand and launch a new research undertaking and market research services


Featuring a detailed audience analysis, the communication plan for IPD included mission, vision, core functions, objectives, messages and promotional strategies. 

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