© Sherrell Steele, 2013. All rights reserved.
10th of October

Capital Communicator


Meet Tina Thomas, Director, Marketing, Communications and Fund Development Division at the Edmonton Public Library. In the following interview, Tina shares her thoughts on being appointed the 2013 IABC Capital Communicator of the Year. She also shares highlights of her career and her marketing philosophy.
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25th of June

The Capital Power of Kate


Capital Power provides electricity to the City of Edmonton. And Kate Lister provides power to her employer…the power of effective internal communications.

Kate Lister


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24th of June

GI Jo turns Editor


Posed with an arsenal of cameras, Grant Cree appears ready for action and adventure. Good thing, as he is a member of the Army Reserves at CFB Edmonton.

Grant Cree


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24th of June

An Expansion of a Lifetime


When it comes to waistlines, expansion is not always celebrated. But when it comes to Sarah Meffen, expansion is well worth celebrating!

As director of corporate communications at Edmonton International Airport (EIA), Sarah celebrated an expansion of a lifetime.

Sarah


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21st of June

Storytelling from a Storyteller’s POV


Would you choose storytelling as a career?

Mary Pat Barry’s specialty is storytelling. Not the fairy tales you remember from preschool. The kinds of stories that reinforce a corporate brand, image and reputation. You can see her work at www.edmontonstories.ca.

She has applied her storytelling skills in a variety of corporate settings: with TELUS Corporation, with the City of Edmonton and now with Alberta Innovates – Technology Futures.

Mary Pat


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21st of June

Party Planner Turned City Planner


Karen Burgess knows how to plan parties. Big parties. Parties attended by the “who’s who” of the business world. Parties attended by the Mayor, the Premier and other VIPs in both Edmonton and Calgary. The largest party Karen planned had 500 people in attendance. That’s a lot of party power!

Karen Burgess2

In her former role as event and marketing coordinator for Venture Publishing, Karen’s office was party central. Each year Karen managed the logistics for ten events, ranging from luncheons to golf tournaments to professional development conferences.
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18th of June

A Career in Khaki


In 2002, Fraser Logan took a summer job as a reservist in the Canadian military. He spent the next eight years in the reserve. He jokes, “I never had to worry about what to wear to work every day. It was khaki.”

Fraser Logan

 


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17th of June

Meet a one-woman marching band


To say that Anne Marie Downey is an advocate for strategic communications planning would be an understatement. She’s a one-woman marching band! With the glamour of an Oscar presenter (minus the full-skirted ball gown) and with the vocal delivery style of an evangelist, Anne Marie is impossible to resist.Anne Marie Downey


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22nd of May

Want to Strengthen Member Relations, Increase Member Value…Sure! But How?


With increasing demands for relevancy and advocacy and fewer resources, associations can strengthen their relationships with members, increase member value, and maximize the efforts of staff with the skillful application of communication and public relations. Would you like some helpful strategies and tactics to stretch limited budgets and serve even the most cash-sensitive of your members?

Summit Awards


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22nd of May

Association Brochures…Make Them Memorable!


In this age of digital communications, are brochures still relevant to Associations and their members? Yes, brochures have a role to play in communication to members but only if brochures are properly constructed and produced.

Brochures, like other printed materials are self-contained units of information that provide a more permanent record of information than digital content (that can be fleeting). They also convey formality in a way that digital vehicles rarely do. But because they have a longer shelf-life and longer retention than digital communications, care must be taken to select content. Information can quickly become dated and it’s costly to reprint.

Engvariousprint


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Interested in working with me?


I'm always on the look-out for great new partnerships with exciting clients.

If you think we could make magical things happen,

just like my long standing partners, contact me at sherrell.steele@gmail.com or give me a call at (780) 298-6149.