In this age of digital communications, are brochures still relevant to Associations and their members? Yes, brochures have a role to play in communication to members but only if brochures are properly constructed and produced.
Brochures, like other printed materials are self-contained units of information that provide a more permanent record of information than digital content (that can be fleeting). They also convey formality in a way that digital vehicles rarely do. But because they have a longer shelf-life and longer retention than digital communications, care must be taken to select content. Information can quickly become dated and it’s costly to reprint.
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