© Sherrell Steele, 2013. All rights reserved.
22nd of May

Member profiles….make them memorable


Need to write a biography of an award-winning or noteworthy association member, committee representative or board member? Need to write a tribute to a long-serving member of executive committee, recently recognized staff member or up-and coming new member?

Most association need such material their newsletter, website or annual report. In fact, member profiles are ubiquitous .Yet, how can you make them memorable? Let’s start by considering the usual way to proceed.

Most member profiles or bios follow a chronological order, recording where the individual went to school or university, summarizing their career placements, and then paying tribute to their contributions or achievements.  This is a valid approach but…somewhat commonplace.

Engineering mag


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22nd of May

Association Newsletters…Make Them Memorable!


Given the demand for instantaneous communication, are newsletters still relevant to associations and their members? Increasingly delivered by digital means (not printed), newsletters are a low-cost way to keep connected to members but must be properly constructed and delivered.

Newsletters share information to build a sense of community within your membership. They can unite differentiated interests and build support for your association. But because they have a longer shelf-life and longer retention than e-mail communications, care must be taken to select content. Information can quickly become dated.

Now convinced of the value of newsletters…how to make them memorable? The following tips and tricks will take your newsletter from serviceable to memorable!


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