© Sherrell Steele, 2013. All rights reserved.

Feature articles

Target audience: Alumni
Objective: Alumni engagement


Feature articles served to promote the accomplishments of the alumni if the Faculty of Arts at the University of Alberta and at MacEwan University.


Annual reports

Target audiences: Provincial government officials, other funders, board and executive and partners
Objective: Progress and financial reports


Annual reports served to promote the annual business outcomes of BioProducts Alberta.


Student recruitment materials, MacEwan University

Target audiences: Prospective students and their parents
Objective: Recruitment


Recruitment brochures served to increase enrolment in the Professional Writing, Journalism and, Design programs at MacEwan University.


Student recruitment materials, inserts, Co-op materials for the Faculty of Engineering

Target audiences: Prospective students and employers
Objectives: Recruitment , field placement and employment


A range of print publications served undergraduate, graduate and PhD faculty recruitment at the Faculty of Engineering at the University of Alberta. Materials included student handbook, Engineering Co-op handbook, employer handbook and discipline-specific promotional materials.


The U of A Engineer Alumni magazines

Target audiences: Alumni and donors
Objectives: Fund development and donor engagement


The UofA Engineer, the alumni publication for the Faculty of Engineering at the University of Alberta was published three times a year, distributed to 18,500 readers worldwide and received a 2004 Silver Leaf Award of Merit from the International Association of Business Communicators.


Bachelor of Communication Studies website

Target audience: Prospective students
Objective: Recruitment


Announcing MacEwan University’s newest degree, the Bachelor of Communication Studies website was launched in 2010 and subsequently augmented by photos, video, a Facebook page and a blog.



Faculty of Engineering website

Target audiences: Staff and faculty, current and prospective students, alumni, media
Objective: Intranet content (internal audiences) and brand enforcement (external audiences)


A web content management system which, within six months (2003), resulted in a five-fold increase in web traffic for the Faculty of Engineering. This increased Faculty of Engineering’s web site traffic in a one-year period to 3,000 unique users per day.


Marketing, recruitment and event coverage

Target audience: Prospective and current students, event attendees
Objective: Recruitment and archival purposes


YouTube videos are used to promote degree and diploma programs and capture events.


Bachelor of Communications Studies banners

Target audience: Prospective students
Objective: Recruitment


Banners were used promote the two streams within the degree: professional communications and journalism.


Faculty of Engineering banners, signage, plaques, gallery and way finding

Target audience: Visitors, alumni, students  and staff
Objective: Brand reinforcement


Coordinating and interlocking banners for the Faculty of Engineering at the University of Alberta were used at  media conferences, alumni events,  graduation breakfasts, donor recognition events and building openings. Signage, plaques, a Deans’ gallery and way finding were installed in the Dean’s Office.

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