© Sherrell Steele, 2013. All rights reserved.
apegga

APEGGA banners


Target audience: Trade show and event attendees
Objective: Brand reinforcement

 

Coordinating and interlocking banners were used at APEGGA for monthly professional development sessions, pin ceremonies, Summit Awards, Science Olympics, branch events and Council meetings.

macewanblog

Blogs


Target audiences: Prospective and current students and graduates
Objective: To foster dialogue and to support student recruitment

 

Blog postings for the Design Studies program and the Bachelor of Communications Studies degree at MacEwan University served as recruitment tools.

http://sites.macewan.ca/designstudiesblog/

http://sites.macewan.ca/bcsblog/

fbcapture

Facebook


Target audience: Prospective and current students
Objective: Social engagement

 

Facebook pages for the Design Studies program and the Bachelor of Communications Studies degree served as recruitment tools.

https://www.facebook.com/designatmacewan

https://www.facebook.com/communicationdegree

engineerads

Faculty of Engineering ads


Target audience: Edmontonians
Objective: To raise the research profile of the Faculty of Engineering

 

Full-page advertisements centred on the theme “Transforming our world…shaping the future” to promote Faculty of Engineering NSERC Chairs and Canada Research Chairs at the Faculty of Engineering at the University of Alberta.

apeggaadd

APEGGA ads


Target audience: Albertans
Objective: To celebrate achievements in engineering, geology and geophysics

 

Advertising included half-page and full-page ads to announce the APEGGA Summit Awards winners.

mediaplan

Media relations plan and searchable speakers database


Target audience: Local, provincial and national media
Objective: To raise the profile of the Faculty of Engineering

 

To raise profile and attract more media traffic, a media relations plan and online Speakers’ Bureau boosted the Faculty of Engineering media ratings.

news

UofA Researchers find new source of energy news release


Target audiences: International, national and local media
Objective: To raise awareness of the groundbreaking research at the Faculty of Engineering

 

This media announcement generated considerable media interest in the U.S., U.K. and around the world and received the 2004 Capital Award of Merit from the International Association of Business Communicators. It was featured on national CBC radio and many daily newspapers across Canada and print and broadcast outlets around the world. Media monitoring recorded 78 articles in print, 63 radio and television spots and 60 Internet articles in a monitoring period of  seven days (October 22-28, 2003)—a total of 201 “hits.” Content analysis of the media coverage indicated positive and accurate coverage.

corus

Corus Entertainment Distinguished Lectures


Target audiences: Professionals working in communications and design, current students and graduates
Objective: To raise the profile of the School of Communications

 

To raise the profile of the School of Communications at MacEwan University, annual Corus Entertainment Distinguished lectures drew 300 – 400 professional and industry contacts to campus.

Marketing and promotions included web and print invites, posters, postcards, volunteer coordination, lectures and mixers.

bcs2

Bachelor of Communication Studies campaign materials


Target audience: Prospective students
Objective: Recruitment

 

The launch of the Bachelor of Communication Studies degree began with a detailed market assessment and competitive analysis. Follow-up materials included a marketing plan, communications plan, media plan, event launch plan, social media plan, implementation plan and a $100k recruitment campaign built on focus group research and including an online contest, posters, postcards,  website, brochure, videos, T-shirts and a flash mob.


- View Project -

engcal

Engineering calendars


Target audience: Donors
Objective: Fundraising and donor engagement

 

These wall calendars helped raise funds for scholarships that support students at the Faculty of Engineering at the University of Alberta. The 2004 Engineering Perspectives wall calendar  won a Capital Award of Excellence from the International Association of Business Communicators. The 2005 calendar raised $80,000 in 2005, a 25 per cent increase over prior years’ fundraising and won a 2005 Capital Award of Merit from the International Association of Business Communicators.

Interested in working with me?


I'm always on the look-out for great new partnerships with exciting clients.

If you think we could make magical things happen,

just like my long standing partners, contact me at sherrell.steele@gmail.com or give me a call at (780) 298-6149.