© Sherrell Steele, 2013. All rights reserved.

Communication planning and implementation, communications audits

A complete analysis of the internal and external communications in your organization, an assessment of the barriers and pathways to successful communication, recommendations for changes, a detailed communication plan and an implementation plan including tasks, timelines, roles, responsibilities and a budget.

Event management

An event plan that includes goal, objectives, strategies and tactics to draw attendance, then the collateral materials to make your event a success. Includes a detailed event schedule,  speech writing, staging, and participant feedback following the event.

Fund development

A campaign plan that includes prospect research and sets a financial goal, then activities to engage your corporate and individual donors.

Marketing and promotions

A marketing plan that begins with customer or member research, then builds the strategies to capture greater market share or deliver increased member value. Promotional materials will include both traditional and digital sales tools.

Media relations

A media plan to break through the noise and create news on behalf of your organization or cause. Engage traditional and emerging media outlets. Includes media monitoring, media analysis and spokesperson training.

Public relations and advertising

A full range of services to build or strengthen relationships between your organization and its key audiences. Includes activities to enhance brand and improve reputation. Messages can be delivered through paid advertising or earned media. Issues management and crisis communication are also part of this service area.

Social media

The social media landscape provides cost-effective means to touch customers or prospects, engage partners and build support for your institution or issue.

Signage and way finding

Signs, maps, branding and way finding will direct your customer traffic and bring in new business.

Video production

Video is a powerful tool to convey customer testimonials, sell product and build support for your business.

Web development

An effective your website will speak for you and your organization on a 24 hour basis.

Is it easy to navigate and up to date?  This service includes a user analysis, then recommendations to improve content, navigation and functionality.

Writing, editing, print and publication analysis

A complete audit of your current print materials, an analysis of content, layout and tone, then recommendations for reprints. Need new print materials? Full services include writing, substantive and copy editing, coordination with a designer, print production and mail/distribution.

Interested in working with me?


I'm always on the look-out for great new partnerships with exciting clients.

If you think we could make magical things happen,

just like my long standing partners, contact me at sherrell.steele@gmail.com or give me a call at (780) 298-6149.