Target audience: Donors
Objective: Fundraising and donor engagement
These wall calendars helped raise funds for scholarships that support students at the Faculty of Engineering at the University of Alberta. The 2004 Engineering Perspectives wall calendar won a Capital Award of Excellence from the International Association of Business Communicators. The 2005 calendar raised $80,000 in 2005, a 25 per cent increase over prior years’ fundraising and won a 2005 Capital Award of Merit from the International Association of Business Communicators.