© Sherrell Steele, 2013. All rights reserved.

Corus Entertainment Distinguished Lectures

Target audiences: Professionals working in communications and design, current students and graduates
Objective: To raise the profile of the School of Communications


To raise the profile of the School of Communications at MacEwan University, annual Corus Entertainment Distinguished lectures drew 300 – 400 professional and industry contacts to campus.

Marketing and promotions included web and print invites, posters, postcards, volunteer coordination, lectures and mixers.


Bachelor of Communication Studies campaign materials

Target audience: Prospective students
Objective: Recruitment


The launch of the Bachelor of Communication Studies degree began with a detailed market assessment and competitive analysis. Follow-up materials included a marketing plan, communications plan, media plan, event launch plan, social media plan, implementation plan and a $100k recruitment campaign built on focus group research and including an online contest, posters, postcards,  website, brochure, videos, T-shirts and a flash mob.

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