© Sherrell Steele, 2013. All rights reserved.
corus

Corus Entertainment Distinguished Lectures


Target audiences: Professionals working in communications and design, current students and graduates
Objective: To raise the profile of the School of Communications

 

To raise the profile of the School of Communications at MacEwan University, annual Corus Entertainment Distinguished lectures drew 300 – 400 professional and industry contacts to campus.

Marketing and promotions included web and print invites, posters, postcards, volunteer coordination, lectures and mixers.

bcs2

Bachelor of Communication Studies campaign materials


Target audience: Prospective students
Objective: Recruitment

 

The launch of the Bachelor of Communication Studies degree began with a detailed market assessment and competitive analysis. Follow-up materials included a marketing plan, communications plan, media plan, event launch plan, social media plan, implementation plan and a $100k recruitment campaign built on focus group research and including an online contest, posters, postcards,  website, brochure, videos, T-shirts and a flash mob.


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