© Sherrell Steele, 2013. All rights reserved.
feature

Feature articles


Target audience: Alumni
Objective: Alumni engagement

 

Feature articles served to promote the accomplishments of the alumni if the Faculty of Arts at the University of Alberta and at MacEwan University.

report

Annual reports


Target audiences: Provincial government officials, other funders, board and executive and partners
Objective: Progress and financial reports

 

Annual reports served to promote the annual business outcomes of BioProducts Alberta.

recruitment

Student recruitment materials, MacEwan University


Target audiences: Prospective students and their parents
Objective: Recruitment

 

Recruitment brochures served to increase enrolment in the Professional Writing, Journalism and, Design programs at MacEwan University.

engineer2

Student recruitment materials, inserts, Co-op materials for the Faculty of Engineering


Target audiences: Prospective students and employers
Objectives: Recruitment , field placement and employment

 

A range of print publications served undergraduate, graduate and PhD faculty recruitment at the Faculty of Engineering at the University of Alberta. Materials included student handbook, Engineering Co-op handbook, employer handbook and discipline-specific promotional materials.

uofa

The U of A Engineer Alumni magazines


Target audiences: Alumni and donors
Objectives: Fund development and donor engagement

 

The UofA Engineer, the alumni publication for the Faculty of Engineering at the University of Alberta was published three times a year, distributed to 18,500 readers worldwide and received a 2004 Silver Leaf Award of Merit from the International Association of Business Communicators.

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